Joan Vallverdú is from Barcelona. He started as a movie editor and soon started to direct music videos obtaining several awards such as the ONDAS for the best music video or the Academy of Music Award. His cinematographic style is special, his ingenuity stands out for its quality and for its ability to thrill. He has won several awards at the SOL: Iberoamerican Advertising Communication Festival. He is versatile with the scripts, meticulous in details and a great storyteller mixing reality with aesthetics.