He is one of the most recognized advertising film directors in Peru.

Among his projects are the launch of "Marca Peru" with the documentaries "Peru-Nebraska" and “Peru-Loreto - Italy”.  Both became a social phenomenon nationwide.  In addition, he was director of the feature film "AsuMare" a comedy that broke all records in the history of Peruvian cinema.  His work has earned him more than 35 international awards at Festivals such as Cannes Lions, New York Films Festival and El Ojo de Iberoamérica - Argentina.